What it is Designed with luxuriously soft goat hair and a rounded brush head to sweep blush onto cheeks seamlessly and smoothly. How it works Shaped to deposit the ideal amount of color onto cheeks. Designed with super-soft bristles to apply blush smoothly. How to use Gently dip brush into cheek product and lightly tap off excess. Apply to the apples of the cheeks, blending up toward the hairline, then down to soften the edges.